Proven Strategy to Double or Triple Your Virtual Leasing Conversions

Step 1: Create/Optimize Videos and Landing Pages for Conversion

Videos are a great marketing tool that can be sent and converted even when in-person physical tours are not possible.  Agents can easily use their phone to shoot videos of each unit type.

We can optimize pre-recorded videos to enhance the presentation and bring them up to ADA (Americans with Disabilities Act) Standards.
 

How do you know who has watched the video?  What happens once the viewer completes the video? 

Convert video traffic with a landing page that provides viewers with clear calls to action. 

Step 2: Expand and Track Virtual Touring Options

Empower your staff to schedule virtual tours or convert scheduled tours to virtual or pre-recorded video tours.

Take advantage of ALL virtual touring options including Facebook, Facetime, Google Duo, Zoom, etc.

Track virtual agent success using Spherexx ILoveLeasing tools to remind, follow-up and reschedule no-shows.

Track onsite self-touring system or vendor in place, i.e. Tour24now.com, Rently, etc.

 

Step 3: Use ILoveLeasing Reporting to Find Opportunities for Better Scheduling

Use the Missed Appointments report to see the dates and times most appointments are missed. This report detail can trigger better scheduling, review of why appointments are missed, and the best times to send follow-up reminders of tour commitments.

See how effective your strategy is with the Tours and Leases Report.  The virtual tour to lease percentages show the benefit of a planned tour to lease strategy.

Step 4: Optimize Your Property Website for Scheduling and Tracking Tours

Optimize your website or design a new website that includes touring invites.

Initiate call tracking to follow leads with “Dynamic Number Insert” (DNI) into property website.

Add a self-scheduling website widget to your property website.

Add a chatbot or agent managed chat to your property website.

Add texting options to request a tour.

Add live pricing and availability to give web visitors vital information to schedule a tour.

Add revenue management pricing and quoting to give website visitors options and confidence to schedule a visit.

Step 5: Include Tour Conversion Links on Google and Social Media

Add a dynamic schedule a tour link to Google my Business.

Add a dynamic schedule a tour link to your Facebook and Marketplace listings.

Add a dynamic schedule a tour link to Craigslist Posts.

Add texting options to request a time to tour.

Step 6: Text a Tour Survey to Every Prospect Immediately After Touring through ILoveLeasing

Step 7: Use Our Digital Rental Application with E-Signature to Drive Leads to Lease

Step 8: Target Tour Conversion in Advertising Campaigns

-Build and target tour conversion in social advertising campaigns with Facebook or Instagram.

Build and target tour conversion with seo and pay per click campaigns.

Rollout touring invites via all ILS’s using Ad Syndication or your existing syndication software.

Email and text drip campaigns inside I Love Leasing.

Email and text mass broadcasting across your prospect list to push tour invites with Spherexx Connect.

Step 9: Keep Track of All Your Steps through the ILoveLeasing Dashboard

Step 10: Use Spherexx Document Management to digitize your existing lease documents

Our document management system provides a centralized digital platform for your lease documents plus electronic signature and custom integrations available for data storage of executed documents.
 

Do you currently have virtual strategy in place, is it the best it can be? Are you getting twice or triple your online lease volume? 

Need Help with Your Virtual Leasing Strategy? Let's Talk.