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Market Intel

Transparent daily market intelligence for smarter multifamily decisions

Operational Indicators for Multifamily Teams

Spherexx Market Intel provides multifamily teams with deeper market understanding using independently sourced, routinely updated market intelligence and operational indicators.

 

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Make Informed Decisions

The powerhouse dashboard helps you make informed pricing, positioning, and investment planning decisions without the burden of manual research. 

 

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No Co-Mingled Data

Market Insights delivers transparent market and operational insights without using shared or pooled comparable data. 

 

Understand Changing Market Dynamics

Review recently listed units to help you better understand supply dynamics. Identify shifts in the market using routinely refreshed rent rate trends. Monitor how recently leased units reflect absorption and demand patterns.

Gain Valuable Perspective

Market Intel offers valuable perspective grounded in a transparent, data-informed context. One of the ways it does this is through a market position index. This index contextualizes your asset within its market environment using independently sourced market and operational indicators like supply, demand, rate trends, portfolio leasing velocity, etc.

 

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Actionable Clarity in One Command Center

✔ Track real-time occupancy trends 

✔ Monitor days vacant, absorption velocity, and rent movement

✔ Identify YoY growth per unit and per square foot with pinpoint accuracy

✔ No secret shopping, calling, or data entry required 

 

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Improve Your Market Understanding

See what customers value and use your community's unique selling points to differentiate your product from comparable communities.

 

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Know the Story Behind Every Unit

Every Floor Plan. Every Amenity. Every Pricing Moment.

✔ View amenity details and unit attributes in one organized place 

✔ See how unit-level pricing has shifted over time within your portfolio

✔ Explore graphical pricing history to identify trends and inflection points

Your team gains clear visibility into what changed, when it changed, and how it affects operational planning.


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See Upcoming Changes in Your Market

Market Intel provides visibility into planned, under-construction, and renovating properties in your market using independently sourced development data. Use the construction map to explore future inventory by location, building type, construction phase, and general rent category. Better understand how upcoming changes may influence your market environment and strategic planning. 


Seamlessly Connect to Your Favorite Software

Seamlessly connect with leading property management software including Rent Manager®, Resman®, AMSI/Infor, Yardi and Appfolio (parsing only). 

Transform Raw Data into Strategic Foresight

Use Market Intel to develop a valuable repository of historical data and rent rate trends that you can revisit anytime you need it.

Gather insight into what decisions work in the past and how you can tailor those strategies to work for today's market.

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Maximize Planning Accuracy

Maximize your planning accuracy with monthly turnover and seasonal trend analytics that highlight how timing influences performance.

 

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Pair with Optimize for Market Informed Modeling

Market Intel is part of the Spherexx operations suite, a decision integration network designed to enhance your multifamily workflow. 

Combine the independently sourced, publicly available market information from Market Intel with Spherexx Optimize to create data-informed revenue projections. These projections help you understand exposure, opportunity, and seasonal patterns beyond asking rents.

 

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Compare Us to the Rest

Spherexx is a privately held company with no outside investors or venture capital. This means our focus is developing products and services that fuel your success.

Clients build long-term relationships with Spherexx because our marketing suite and operations software work in tandem to deliver solutions that set you apart!

We seamlessly synchronize your data across multiple channels to maximize your productivity and drive growth.

Frequently Asked Questions About Spherexx Market Intel

  • How Does Market Intel model occupancy movement across multifamily markets?

    Market Intel interprets publicly published availability, leasing activity, and unit exposure trends to model occupancy movement and market stabilization patterns using daily automated public data scraping.

  • How does Market Intel identify similar multifamily communities for analysis?

    Market Intel uses AI-enhanced similarity scoring to evaluate location, unit mix, amenities, asset profile, and operational characteristics, allowing users to refine direct and market-shaping comparable relationships.

  • How does Market Intel collect multifamily market intelligence?

    Market Intel performs automated daily public-data retrieval from property websites and digital marketing sources to structure multifamily intelligence by property, floor plan, and unit availability.

  • Does Market Intel integrate with property management software (PMS)?

    Yes! Market Intel integrates with leading property management platforms along with Spherexx Optimize Revenue Management and Spherexx ILoveLeasing AI + Automation to support connected multifamily operational intelligence.

  • How long has Market Intel served the multifamily industry?

    Market Intel evolved from Spherexx Market Survey Tools, launched in 2007 as an early digital apartment survey platform, and expanded into the Market Intel platform in 2025.

  • Does Market Intel exchange proprietary client information between organizations?

    No. Market Intel does not share proprietary client operational information. Market intelligence is derived from publicly observable housing and marketing data.

  • How can users evaluate their communities against selected market groups?

    Market Intel provides continuously updated comparative summaries showing occupancy movement, availability trends, floor plan segmentation, concessions, and market activity across selected survey groups.

  • How does Market Intel interpret leasing momentum and absorption activity?

    Market Intel evaluates publicly observable exposure duration, listing activity, and availability movement to identify leasing momentum and absorption trends across multifamily markets.

  • How does Market Intel distinguish floor plan categories and unit types?

    Market Intel organizes unit intelligence by floor plan, square footage, availability status, value range, and similarity classification for streamlined analysis.

  • How does Market Intel distinguish floor plan categories and unit types?

    Market Intel organizes unit intelligence by floor plan, square footage, availability status, value range, and similarity classification for streamlined analysis.

  • How can users identify property locations and relationships on the map?

    Dynamic zoom and search tools allow users to explore property proximity, clustering, and multifamily market relationships in real time.

  • What additional intelligence layers are included within the map environment?

    The Manage Comparables Map includes transportation, retail, entertainment, infrastructure, and neighborhood context alongside multifamily market intelligence.

  • Can users access operational intelligence tied to mapped locations?

    Yes. Market Intel provides comparative summaries including similarity scoring, unit mix, square footage, distance, and publicly marketed value positioning.

  • What information is available within the Manage Comparables Map?

    Users can access community websites, amenity profiles, management company details, geographic proximity, similarity scoring, floor plan types, asset classification, and age intelligence.

  • How does Market Intel consolidate market intelligence into a unified experience?

    The Central Dashboard combines market analytics, operational summaries, historical trends, development activity, and interactive reporting into one visual intelligence environment.

  • What analytical reporting is available within Market Intel?

    Market Intel includes fifteen multifamily intelligence reports covering advertised units, occupancy trends, leasing activity, market positioning, comparative analysis, historical tracking, and development reporting.

  • Are bundled service advantages available with Market Intel?

    Yes. Market Intel Daily Analytics integrates within Spherexx ILoveLeasing CRM and Spherexx Optimize Revenue Management environments to extend operational intelligence across leasing, marketing, and revenue management workflows.

  • How does Market Intel reduce work hours?

    Market Intel automates daily public-market data collection, analysis, and reporting, significantly reducing manual multifamily survey and research workload.

  • How large is the Market Intel database?

    Market Intel currently interprets more than 20 million multifamily data records, with new public-market intelligence assimilated daily.

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Still Have Questions? We're Here to Help.

Our team of experts can walk you through all the features of this powerful yet easy-to-use tool and recommend the best plan to fit your company.

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