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Search Engine Marketing

Target leads with search engine optimization & pay per click advertising

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Search Engine Optimization

Our search engine team are experts in achieving ranking prominence for our clients’ websites on Google, Bing and Yahoo.  Increase primary search results with essential advanced keyword search strategies, geo tagging, broken link detection, and directory listings.

 

SEO Package Comparison

Choose the plan that’s right for you!

 
Silver SEO
$375/Month
Gold SEO
$675/Month
Platinum SEO
$975/Month
STRATEGY & RESEARCH      
Keyword Research & Optimization
Competitor Analysis & Keyword Gap Research
LLM Brand Visibility Audits
Answer Engine Optimization (AEO)
Upgrade to 15 Keyword On-Page Terms Focus
Upgrade to 25 Keyword On-Page Terms Focus
Topical Authority Mapping
Hyperlocal Content Strategy
Content Calendar Creation
Keyword Performance Reporting




TECHNICAL & ON-PAGE SEO      
On-Page SEO Optimization
Schema Markup Optimization
Alt Tags for Images & Videos
Quarterly Technical SEO Audits
Photo Descriptions for Images
On-Page Blog Setup (1 Blog Per Month)
On-Page Blog Setup (2 Blogs Per Month)
FAQ Optimization
Content Calendar Creation
Monthly Landing Page Creation
Heatmaps & Session Recordings




LOCAL SEO & LISITNGS      
Google Business Profile Optimization & Posting


WEEKLY

ENHANCED WEEKLY
Local Listings Management (Google, Bing, Apple)
Data Aggregator & GPS App Submissions
Submitting to Local Data Aggregators (Foursquare, etc.)
NAP Consistency Tool
Weekly Social Media Posts




ANALYTICS & TRACKING      
Live SEO/GA4 Reports
Google Analytics (GA4) Setup & Maintenance
Google Tag Manager Setup & Maintenance
Lead Attribution & Conversion Tracking




CONTENT & CONVERSION OPTIMIZATION      
Website Copy Updates (Per Audits)
Quarterly Landing Pages
User Experience & Conversion Rate Optimization
Floor Plan Descriptions
Cross-Posting Blogs & Landing Pages to Social Media
Semi-Annual Press Releases




MANAGEMENT & SUPPORT      
Dedicated SEO Account Managers
Yearly ADA Check & Updates
Ongoing Local Listings Management
Monthly Strategy Calls with Onsite/Marketing Team
       

 

Compare Us to the Rest

Spherexx is a privately held company with no outside investors or venture capital. This means our focus is developing products and services that fuel your success.

Clients build long-term relationships with Spherexx because our marketing suite and operations software work in tandem to deliver solutions that set you apart!

We seamlessly synchronize your data across multiple channels to maximize your productivity and drive growth.


More About Us

Simple Pricing

Choose the plan that’s right for your business. Whether you have a small business or a large one, we’ve got you covered.

Silver PPC

$1500 / Campaign

Plus $500 landing page setup.
Campaign cost includes $250 admin fee.
Actual PPC advertising dollars will be $1250.

Includes:


  • Ad Creation

  • Search Term Analysis & Research

  • Negative Keyword Research

  • Extension Setup & Maintenance

  • Exclusions & Account Security for Anti-Spamming Measures

  • Campaign Updates & Tracking

  • Advanced Ad Bidding

  • Keyword Research Based on Usage

  • Custom Ad Scheduling

  • Online Offer Updating

  • Call Tracking

  • Auction/Bid Setup & Management

  • Niche Targeting

  • Monthly Status Reports

  • Monthly PPC Calls with Strategist

  • 3 Month Plan Term

  • 2 Ad Groups

  • 1 Campaign Group

Gold PPC

$2500 / Campaign

Plus $500 landing page setup.
Campaign cost includes $300 admin fee.
Actual PPC advertising dollars will be $2200.

Everything in Silver Package Plus:


  • Niche Targeting

  • Customer Segment Bidding

  • Custom Ad Scheduling

  • Local/Geo-Targeting/Geo-Fencing

  • Re-Marketing Ads

  • Display/Performance Max Campaigns

  • 3-Month Plan Term

  • 3+ Ad Groups

  • 1-3 Campaign Groups (Additional Campaigns allow control of spending for specific target groups. Minimum $250 spend per campaign.)


Platinum PPC

$3800 / Campaign

Plus $500 landing page setup.
Campaign cost includes $400 admin fee.
Actual PPC advertising dollars will be $3400.

Everything in Gold Package Plus:


  • Weekly Reporting

  • Monthly Quality Score Analysis

  • Geo-Fencing Ads (3 Geo-Fence for Comps)

  • Additional Strategic Meetings

  • Facebook & Instagram Ads ($350-$400 additional spend)

  • 5+ Ad Groups

  • 1-4 Campaign Groups (Additional campaigns allow control of spending for specific target groups. Minimum $250 spend per campaign.)


Custom PPC

$6000+ / Campaign

Plus $500 landing page setup.
Campaign cost includes $500 admin fee.

Everything in Platinum Package Plus:


  • Weekly Calls

  • Facebook and Instagram Ads ($500 Included)s

  • Organic Social Posting (4-8 Posts Per Month)



Social Paid Ads - Tier 1

$400 / Month

Lead generation campaigns are integrated with account programs and CRMs like ILoveLeasing. All leads will be reported in ILoveLeasing.

Includes:


  • Boosting Page Posts

  • Promote Facebook Page

  • Brand Awareness Campaign

  • Video Campaign

  • Image Carousel Campaign

  • Promote Specific Floor Plans


Social Paid Ads - Tier 2

$600 / Month

Lead generation campaigns are integrated with account programs and CRMs like ILoveLeasing. All leads will be reported in ILoveLeasing.

Includes:


  • Boosting Page Posts

  • Promote Facebook Page

  • Brand Awareness Campaign

  • Video Campaign

  • Image Carousel Campaign

  • Promote Specific Floor Plans

  • Facebook Marketplace Posts


Social Organic - Tier 1

$300 / Month

Includes:


  • 4-6 Static Posts on Facebook & Instagram

  • 1 Weekly Reels on Facebook & Instagram

  • 1 Weekly Stories on Facebook & Instagram

  • 1 Weekly Post on Google My Business

  • Manage & Monitor All Pages

  • Monthly Content Calendar

  • Post Approvals

  • Monthly Communication with On-Site Team

  • Monthly Reporting


Social Organic - Tier 2

$550 / Month

Includes:


  • 8-12 Static Posts on Facebook & Instagram

  • 2 Weekly Reels on Facebook & Instagram

  • 2 Weekly Stories on Facebook & Instagram

  • 2 Weekly Posts on Google My Business

  • Manage & Monitor All Pages

  • Monthly Content Calendar

  • Post Approvals

  • Monthly Communication with On-Site Team

  • Monthly Reporting


Frequently Asked Questions About Spherexx Search Engine Marketing

  • What is Spherexx Search Engine Marketing for multifamily?

    Spherexx Search Engine Marketing combines SEO, PPC, local listings, and AI-optimized content into one integrated strategy designed to drive qualified traffic, increase tours, and convert leads into leases.

  • How is Spherexx different from other multifamily marketing platforms?

    Most platforms focus on traffic and leads. Spherexx connects marketing directly to leasing performance by integrating SEO, PPC, Spherexx CRM, and Spherexx Optimize—so you can track results from search to signed lease.

  • How does Spherexx support the entire renter journey?

    Spherexx ensures your property is visible at every stage from discovery (search and maps) to evaluation (floor plans and amenities) to decision (tour booking and application) with consistent messaging and data tracking throughout.

  • How do you track SEO performance beyond traffic?

    Spherexx tracks the full renter journey using integrated CRM and attribution systems, giving you true ROI visibility.

  • What makes Spherexx SEO different from traditional apartment SEO?

    Spherexx focuses on decision-stage SEO.  We optimize floor plans, amenities, and neighborhood content to capture renters who are ready to lease.

  • Does AI replace SEO for apartment marketing?

    No! AI search relies on strong SEO foundations. Properties that rank well in traditional search are the ones that appear in AI-generated answers.

  • Will my website show up in AI search results for apartments?

    To appear in AI-driven results, your website needs structured content, strong SEO authority, and decision-stage content like floor plans, amenities, and FAQs. We specialize in building strong content that is appealing to AI models.

  • Does your SEO integrate with property management systems?

    Yes. Spherexx integrates with PMS and CRM systems to ensure accurate pricing, availability, and lead tracking across all marketing channels. If an integration with your PMS/CRM is not available, then we can export data to include in our reporting.

  • Why is my website getting traffic but not conversions?

    Traffic without intent or conversion optimization leads to poor performance. Spherexx focuses on high-intent SEO and conversion-driven content to improve results.

  • How does SEO impact tour bookings and applications?

    By targeting high-intent searches and optimizing landing pages, SEO directly increases tour scheduling and online applications.

  • What is local SEO for apartments?

    Local SEO focuses on visibility in geographic searches, including Google Business Profiles, maps, and localized content that helps renters discover your property.

  • What role does content play in apartment SEO?

    Good content is critical! Optimized floor plans, amenities, neighborhood pages, and FAQs help search engines and renters understand, evaluate, and choose your property.

  • How does Spherexx optimize Google Business Profiles for apartments?

    Spherexx optimizes every aspect of your Google Business Profile, including categories, amenities, services, photos, posts, and ongoing updates to improve visibility in local search and map results.

  • How often are Google Business Profiles updated?

    We implement ongoing updates, including posts, media, and optimization adjustments, to keep your profile active, accurate, and competitive in local search.

  • Does Spherexx manage local listings beyond Google?

    Yes! Spherexx manages listings across Apple Maps, Bing, Waze, and major data aggregators to ensure consistent and accurate information across all platforms.

  • Will I have access to my marketing data and reports?

    Yes! Spherexx provides full transparency with access to dashboards, analytics platforms, and performance reports so you can clearly see how your marketing is performing.

  • How does Spherexx turn marketing into leases?

    Spherexx ensures marketing efforts translate into tours, applications, and signed leases by aligning visibility (SEO + PPC), engagement (content + user experience), and performance tracking (analytics + attribution).

  • How does Spherexx use AI in marketing?

    Spherexx uses AI to enhance targeting, optimize campaigns, and improve content performance. We remain always grounded in strong SEO and data-driven strategy.

  • How does Spherexx optimize for AI-driven search (AEO/GEO)?

    We create structured, conversational content, implement schema markup, and optimize decision-stage pages so your property can be surfaced in AI-generated answers.

  • How has renter search behavior changed?

    Renters now search across Google, maps, and AI platforms, asking detailed questions about amenities, pricing, and lifestyle making structured, intent-driven content more important than ever.

  • What makes Spherexx a long-term marketing partner?

    Spherexx combines technology, data science, and marketing expertise into a single platform that continuously adapts to market conditions, helping properties maintain occupancy and drive revenue growth.

Talk to an Expert

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Our team of experts can walk you through all the features of this powerful yet easy-to-use tool and recommend the best plan to fit your company.

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