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Market Insights

Trusted by multifamily leaders for reliable & transparent data intelligence

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Survey Your Competitive Landscape

Market Insights helps you stay competitive in today's quickly shifting market by simplifying and centralizing your market research process.

Identify Opportunities, Gain Insight

Our software gives you the data you need to analyze, evaluate, and gain deeper insight into all your business strategies and decisions.

Real-Time Data For Multifamily Owners, Managers & Onsite Teams

Market Insights is valuable for all types of multifamily teams.

✔ Saves countless hours of manual information gathering

✔ Improves data quality and accuracy

✔ Helps you avoid oversights and blind spots

✔ Distributes timely reporting for quick evaluation of market changes

✔ Provides detailed data to help align your team on decisions

 

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How is Our Data Sourced?

At Spherexx Market Insights, we empower our clients by allowing them to select direct and indirect competitors that impact their community's performance in their market.

Our team then creates custom parsers for each competitor’s website. The parsers provide detailed insights into published pricing, historical vacancy trends, leasing velocity, and unit availability, based on information presented on your competitor's floor plan pages and interactive site plans.

All clients that license the Market Insights software leverage their own data for their market analysis. Data from Market Insights is available to extract via API for use inside client’s personal data warehouse.



No Data Sharing

Client data has always been and will always be maintained in a company-specific silo at Spherexx. Your data is never co-mingled with other client's data. Data provided by clients on their own properties for their own market analytics belongs only to that client.

 

Capitalize on Unique Selling Points

Use side-by-side data comparison to evaluate which amenities your apartment shoppers value. See how the current market impacts their willingness to pay for an apartment with those features.

With an understanding of what your customer values, you'll be able to use your communities unique selling points to differentiate your product from the competitor pool.

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Compile Historical Data

Develop a valuable repository of historical data and trends that you can revisit anytime you need it. Gather insight into what decisions work in the past and how you can tailor those strategies to work for today's market.


Flexible Filtering & Reporting

Generate presentation-ready reports and charts on demand. When you are ready to share, you can download a Adobe PDF® or export to Microsoft Excel® in just one click.

 

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Flexible Plans

Whether you need a quick study or in-depth data, Market Insights has a plan to meet your needs.

The Snapshot Plan
Delivers eleven automated reports to your inbox including published competitor pricing, live comp analytics with per-unit availability (subject to availability), comparative type rates along with weekly, monthly, and average days on market. 

The Due Diligence Plan
Create ten surveys per month with the Due Diligence Plan. This option will empower your decision-making processes with our vast published data import feature along with a selection of comparative reporting options.

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Turn Insight Into Action

Competitive data is a critical factor in assuring your revenue management calculations are correct and effective. For the most accurate and informed price setting decisions combine Market Insights with Optimize!

We also offer business intelligence dashboards both with and without embedded Microsoft ® Power BI. Ask about adding a dashboard to bring your market data to new heights of data correlation.

Learn More About Optimize

Compare Us to the Rest

Spherexx is a privately held company with no outside investors or venture capital. This means our focus is developing products and services that fuel your success.

Clients build long-term relationships with Spherexx because our marketing suite and operations software work in tandem to deliver solutions that set you apart!

We seamlessly synchronize your data across multiple channels to maximize your productivity and drive growth.

More About Us

Success Stories

I heard some great feedback from our management team from our launch of Spherexx Market Insights survey software. It is extremely easy to use, the report graphs are attractive and easy to follow, we can quickly study the comparisons between us and our competitors without further analytics and everyone appreciates the streamlined format so there is very little training required. We like that one dashboard views and analyzes surveys for all locations and that there is standardized and consistent reporting for owners. The trend reporting and outliers' identity features are a favorite. It's so easy to update, reproduce pricing if there are no changes, provide alerts, and finalize into a cool, official report.

Spherexx Market Insights is an amazing tool for the multi-family industry. Not only does it save time, but it improves data accuracy to keep up with this highly competitive market that we are currently in. With this tool we can analyze and organize our pricing to keep it relevant to our competitors.

Clint Miller
VP of Operations, Multifamily Management
Franklin Street

AMLI Residential has used Spherexx's Market Insights for almost 5 years due to its user friendly interface and support, allowing our properties to track comps efficiently and take advantage of their many reporting options. Our account representative and their team are extremely helpful and always available to assist with any questions, which allows us to focus on the data.

Alexis Lorenzen
Report Analyst
AMLI Residential

Spherexx Market Insights augments our management expertise on so many levels. The level of detail and aesthetics it produces is frankly amazing - talk about leverage. On a corporate level, team leaders can access multi-faceted marketing data in moments, view trends, sort information at will, view update performance, and share survey data instantly. It is also a powerful acquisition tool. Would not want to be without it!

Scott Wilder
Senior Vice President
Lincoln Property Company

Power Up with Add-Ons

Market Insights are even better with these additional revenue boosting options.

  • Commission Tracking

    Automatically calculate and track employee rewards with our flexible software solution. Read More

    What Makes Commission Tracking Unique?

    1. Commission Tracking is the only software of its kind in the Multifamily Industry
    2. Saves mega administrative work hours
    3. Flexible to all rewards configurations: commissions, bonuses, percentages, & more
    < Back View Product

  • Convert

    Lease more apartments with our powerful interactive site plan tool Read More

    What Makes Convert Unique?

    1. Full-Screen Presentation
    2. Filter By Floor, Amenities, Pricing & More
    3. Mobile First Layout for Easy Use On Phones
    < Back View Product

  • Enterprise Resource Planning

    Translate data results into insights & discover hidden opportunities for growth. Read More

    What Makes Enterprise Resource Planning Unique?

    1. We have years of experience in growing market share for our multi-family clients.
    2. Our research and focus is on measurable results that expand our clients' footprint.
    3. Spherexx has won 32 national and international awards for excellence since 2000.
    < Back View Product

  • I Love Leasing®

    Multifamily's trusted lead management software powered with AI!

    Read More

    What Makes I Love Leasing® Unique?

    1. Boost Lease Conversion by 36% by implementing CRM+'s simple regimens
    2. Integrate 400+ advertising sources and track ad performance
    3. Get live reporting 24/7 from any location per property or portfolio
    < Back View Product

  • Inspect

    Everything you need to organize & execute inspections on the go Read More

    What Makes Inspect Unique?

    1. Integrate advertising source responses into the CRM+ dashboard
    2. Identify what venues are producing qualified prospects
    3. Prioritize leads, provide customized brochures and sets follow-up alerts
    < Back View Product

  • Optimize

    Maximize operational efficiency, generate fair pricing & forecast opportunities with a data-driven revenue management solution. Read More

    What Makes Optimize Unique?

    1. Mobile design gives you access anytime and anywhere you need it
    2. Available for any portfolio size and type including lease-up projects
    3. Machine learning identifies patterns and adapts to the changes of the multifamily pricing environment
    < Back View Product

Help Center

  • Do You Provide Competitor Pricing?

    Competitive price shopping is a masterful art that Market Insights teaches through the nature of its analytical process.  We do not provide competitive pricing for your property but we equip users to gather and maintain pricing data that can be used to make intelligent pricing decisions.

     

  • Do You Share Data?

    Spherexx respects each client's data integrity. We do not EVER cross-share pricing or marketing data between clients.

  • Tell Me More About Reporting

    Property Level Reporting
    There are 28 reports available on the single property level that show the marketer summary comparisons, detailed information, historical data, trends, ranges, floor plan type, amenities, neighborhood, narratives, concessions, rents by square foot, utility data, and more. 

    Custom Reporting
    As a Market Insights user you have the ability to create custom reports by simply dragging and dropping topics of interest.

    Report Alerts
    Market Insights has an alert function that lists missing report data when a report is finalized.  The alerts are also sent to the upper-level management so they can follow up on any vital information that needs to be added or edited.

    Distributing Reports
    Sharing surveys has never been easier.  Because Market Insights is web-based, anyone permitted to view your company's market survey information can be given access to your survey data, as well as current and archived reports.  Market Insight reports can also be quickly and easily emailed to external staff or support teams.

  • How Do I Know My Data Is Secure?

    Market Insights has a fail-safe system that backs up data on several levels.  No survey can be saved until all previous surveys are finalized and are no longer open for editing. 

  • What Security Levels Do You Provide?

    Market Insights lets decision makers establish who has access to the program according to security levels that are preset with specific limitations.  Property managers can assign permissions to a data-entry level users so they will only have access certain limited areas of the program.   Additionally, every user login is recorded in Market Insights.

  • Will It Take a Long Time to Setup My Marketing Data?

    Not at all, that is why we do the set up for you, whether you have five or fifteen competitors. You simply send us your current survey data and we enter it into your account. If information is missing, we will set up a reminder for you to add that information to make your survey more effective.

    We also set up customized amenity options by company so you can request as many special features and details as you like.

  • How Do I Learn to Use Market Insights?

    New Users
    We provide a one-hour group training session for all new users.  Your support team member will help you setup this training session.

    General Training
    For general training, you can access to our help center located in main navigation panel of your software screen.  The help center also includes instructional videos on topics like adding photos & floor plans, editing or deleting data, creating surveys, and sharing reports.

    Phone Support
    We are available to answer your software questions by calling 866-491-7500.

    Software Issues
    If you need to report a software issue, use the report a problem link at the bottom of your software screen.

  • Do You Offer Learning Events?

    Yes, we offer training sessions at various times throughout the year on topics like:

    "How To Secret Shop — Tips and Tricks"

    "How to Use Our 'What If' Tools To Determine What Amenity Based Pricing Could Do For Your Property"

    "How To Use Market Survey Tools in Due Diligence Analysis"

    Contact us for more details!

  • How Do I Keep Track of the Content I Have Updated?

    Market Insights keeps track of all the items you have updated in your survey.  It also alerts you when a survey is due and provides reminders for missing information.

  • What Happens If I Miss Something On A Report?

    Market Insights provides alerts for missing report data when a report is finalized. These alerts are also sent to upper-level management so they can follow-up on any information that needs to be added or edited.

Talk to an Expert

Still Have Questions? We're Here to Help.

Our team of experts can walk you through all the features of this powerful yet easy-to-use tool and recommend the best plan to fit your company.

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