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Market Insights

The best source for multifamily market survey data and competitor intelligence

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Maximize Intelligence

Market Insights is the next-generation of survey software designed to calculate and compare vital multifamily market research.

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Understand Your Market

With Market Insights, you can easily analyze the latest market data to help you stay competitve and relevant to today's informed apartment shoppers looking for instant results. 

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Flexible Plans For Every Leasing Team

Deep Dive Plan

Our Deep Dive Plan provides a detailed analysis of your subject and its competitors. We do the setup and your employees curate updated pricing intelligence. Access professionally designed subject and portfolio reports or build your own reports using drag-and-drop functionality.

Operational features include flexible methodologies, searchable market region for published pricing data, dedicated account manager, rate quote verification links, friendly share option, and report subscriptions.

Snapshot Plan

The Snapshot Plan automates and curates published competitor pricing and delivers eleven vital reports to your email inbox on your preferred schedule.

This plan also includes a Live Comp Analytics Report (subject to availability) with per-unit availability, comparative type rates along with weekly, monthly, and average days on market change. Online reviews are included.

Access Market Insights' national published rate database by Zip Code, review new construction reports and regional demographics.

Due Diligence Plan

Create ten surveys per month with the Due Diligence Plan.  This option will empower your decision-making processes with our vast published data import feature along with a selection of comparative reporting options.

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Gain Competitive Positioning

Get a better view of your competition with targeted data by zip code, distance or geographic location. Analyze area construction permits and conduct net effective rent comparisons to make sure you are competing effectively in your market.

 

Identify Market Trends

Use side-by-side data comparison to identify market trends and learn the price your customers are willing to pay. Understand which amenities they value and see how it impacts their willingness to pay for an apartment with those features.


Capitalize on Unique Selling Points

With an understanding of what your customer values, you'll be able to use your communities unique selling points to differentiate your product from the competitor pool. 

 

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Turn Insight Into Action

Competitive data is a critical factor in assuring your revenue management calculations are correct and effective. For the most accurate and informed price setting decisions combine Market Insights with your Revenue Management software. Market Insights pairs perfectly with Spherexx Optimize to deliver maximum results!

 

Compile Historical Data

Develop a valuable repository of historical data and trends that you can revisit anytime you need it. Gather insight into what decisions work in the past and how you can tailor those strategies to work for today's market.


Flexible Filtering & Reporting

Generate presentation-ready reports and charts on demand. When your ready to share, you can download a Adobe PDF® or export to Microsoft Excel® in just one click.

 

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Helping Multifamily Decision Makers Since 2004

Market Insights is a dynamic, web-based application that makes vital multifamily marketing data available on-demand to owners, managers, and onsite teams.

It was originally developed in 2004 under the name Market Survey Tools and evolved into a value-add product by 2006. In 2008, by popular demand, Market Survey Tools expanded into a full-service software subsequently rebranding in 2020 under the name Spherexx Market Insights. 

 

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You Are Our Focus

Spherexx is a privately held company with no outside investors or venture capital.  This means we can put our focus on you! We are debt free and committed to our long-term client relationships. 

Clients stay with Spherexx because we can seamlessly connect data across multiple silos and synchronize that data to maximize our client’s daily decision making. Our advertising agency and software development services work in tandem to deliver solutions that set you apart!

More About Us

Success Stories

I heard some great feedback from our management team from our launch of Spherexx Market Insights survey software. It is extremely easy to use, the report graphs are attractive and easy to follow, we can quickly study the comparisons between us and our competitors without further analytics and everyone appreciates the streamlined format so there is very little training required. We like that one dashboard views and analyzes surveys for all locations and that there is standardized and consistent reporting for owners. The trend reporting and outliers' identity features are a favorite. It's so easy to update, reproduce pricing if there are no changes, provide alerts, and finalize into a cool, official report.

Spherexx Market Insights is an amazing tool for the multi-family industry. Not only does it save time, but it improves data accuracy to keep up with this highly competitive market that we are currently in. With this tool we can analyze and organize our pricing to keep it relevant to our competitors.

Clint Miller
VP of Operations, Multifamily Management
Franklin Street

AMLI Residential has used Spherexx's Market Insights for almost 5 years due to its user friendly interface and support, allowing our properties to track comps efficiently and take advantage of their many reporting options. Our account representative and their team are extremely helpful and always available to assist with any questions, which allows us to focus on the data.

Alexis Lorenzen
Report Analyst
AMLI Residential

Spherexx Market Insights augments our management expertise on so many levels. The level of detail and aesthetics it produces is frankly amazing - talk about leverage. On a corporate level, team leaders can access multi-faceted marketing data in moments, view trends, sort information at will, view update performance, and share survey data instantly. It is also a powerful acquisition tool. Would not want to be without it!

Scott Wilder
Senior Vice President
Lincoln Property Company

Power Up with Add-Ons

Market Insights are even better with these additional revenue boosting options.

  • Commission Tracking

    Automatically calculate and track employee rewards with our flexible software solution. Read More

    What Makes Commission Tracking Unique?

    1. Commission Tracking is the only software of its kind in the Multifamily Industry
    2. Saves mega administrative work hours
    3. Flexible to all rewards configurations: commissions, bonuses, percentages, & more
    < Back View Product

  • Enterprise Resource Planning

    Translate data results into insights & discover hidden opportunities for growth. Read More

    What Makes Enterprise Resource Planning Unique?

    1. We have years of experience in growing market share for our multi-family clients.
    2. Our research and focus is on measurable results that expand our clients' footprint.
    3. Spherexx has won 32 national and international awards for excellence since 2000.
    < Back View Product

  • I Love Leasing®

    Convert leads to leases more effectively with Multifamily's trusted lead management and leasing automation software now supercharged with AI!

    Read More

    What Makes I Love Leasing® Unique?

    1. Boost Lease Conversion by 36% by implementing CRM+'s simple regimens
    2. Integrate 400+ advertising sources and track ad performance
    3. Get live reporting 24/7 from any location per property or portfolio
    < Back View Product

  • Inspect

    Everything you need to organize & execute inspections on the go Read More

    What Makes Inspect Unique?

    1. Integrate advertising source responses into the CRM+ dashboard
    2. Identify what venues are producing qualified prospects
    3. Prioritize leads, provide customized brochures and sets follow-up alerts
    < Back View Product

  • Optimize

    Increase revenue, set optimal pricing & forecast opportunities with a data-driven revenue management solution. Read More

    What Makes Optimize Unique?

    1. Mobile design gives you access anytime and anywhere you need it
    2. Available for any portfolio size and type including lease-up projects
    3. Machine learning identifies patterns and adapts to the changes of the multifamily pricing environment
    < Back View Product

Help Center

  • Do You Provide Competitor Pricing?

    Competitive price shopping is a masterful art that Market Insights teaches through the nature of its analytical process.  We do not provide competitive pricing for your property but we equip users to gather and maintain pricing data that can be used to make intelligent pricing decisions.

     

  • Do You Share Data?

    Spherexx respects each client's data integrity. We do not EVER cross-share pricing or marketing data between clients.

  • Tell Me More About Reporting

    Property Level Reporting
    There are 28 reports available on the single property level that show the marketer summary comparisons, detailed information, historical data, trends, ranges, floor plan type, amenities, neighborhood, narratives, concessions, rents by square foot, utility data, and more. 

    Custom Reporting
    As a Market Insights user you have the ability to create custom reports by simply dragging and dropping topics of interest.

    Report Alerts
    Market Insights has an alert function that lists missing report data when a report is finalized.  The alerts are also sent to the upper-level management so they can follow up on any vital information that needs to be added or edited.

    Distributing Reports
    Sharing surveys has never been easier.  Because Market Insights is web-based, anyone permitted to view your company's market survey information can be given access to your survey data, as well as current and archived reports.  Market Insight reports can also be quickly and easily emailed to external staff or support teams.

  • How Do I Know My Data Is Secure?

    Market Insights has a fail-safe system that backs up data on several levels.  No survey can be saved until all previous surveys are finalized and are no longer open for editing. 

  • What Security Levels Do You Provide?

    Market Insights lets decision makers establish who has access to the program according to security levels that are preset with specific limitations.  Property managers can assign permissions to a data-entry level users so they will only have access certain limited areas of the program.   Additionally, every user login is recorded in Market Insights.

  • Will It Take a Long Time to Setup My Marketing Data?

    Not at all, that is why we do the set up for you, whether you have five or fifteen competitors. You simply send us your current survey data and we enter it into your account. If information is missing, we will set up a reminder for you to add that information to make your survey more effective.

    We also set up customized amenity options by company so you can request as many special features and details as you like.

  • How Do I Learn to Use Market Insights?

    New Users
    We provide a one-hour group training session for all new users.  Your support team member will help you setup this training session.

    General Training
    For general training, you can access to our help center located in main navigation panel of your software screen.  The help center also includes instructional videos on topics like adding photos & floor plans, editing or deleting data, creating surveys, and sharing reports.

    Phone Support
    We are available to answer your software questions by calling 866-491-7500.

    Software Issues
    If you need to report a software issue, use the report a problem link at the bottom of your software screen.

  • Do You Offer Learning Events?

    Yes, we offer training sessions at various times throughout the year on topics like:

    "How To Secret Shop — Tips and Tricks"

    "How to Use Our 'What If' Tools To Determine What Amenity Based Pricing Could Do For Your Property"

    "How To Use Market Survey Tools in Due Diligence Analysis"

    Contact us for more details!

  • How Do I Keep Track of the Content I Have Updated?

    Market Insights keeps track of all the items you have updated in your survey.  It also alerts you when a survey is due and provides reminders for missing information.

  • What Happens If I Miss Something On A Report?

    Market Insights provides alerts for missing report data when a report is finalized. These alerts are also sent to upper-level management so they can follow-up on any information that needs to be added or edited.

Talk to an Expert

Still Have Questions? We're Here to Help.

Our team of experts can walk you through all the features of this powerful yet easy-to-use tool and recommend the best plan to fit your company.

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