Market Insights
Trusted by multifamily leaders for reliable & transparent data intelligence
Schedule A Demo
Trusted by multifamily leaders for reliable & transparent data intelligence
Schedule A Demo
Market Insights helps you stay competitive in today's quickly shifting market by simplifying and centralizing your market research process.
Our software gives you the data you need to analyze, evaluate, and gain deeper insight into all your business strategies and decisions.
Market Insights is valuable for all types of multifamily teams.
✔ Saves countless hours of manual information gathering
✔ Improves data quality and accuracy
✔ Helps you avoid oversights and blind spots
✔ Distributes timely reporting for quick evaluation of market changes
✔ Provides detailed data to help align your team on decisions
At Spherexx Market Insights, we empower you by allowing you to select direct and indirect competitors that impact your community's local market performance.
Our team creates a custom parser for each competitor’s website that pulls the publicly available data presented on the floor plan and interactive site plan pages. This detailed information gives valuable insights into published pricing, leasing velocity, and unit availability.
All clients that license the Market Insights software leverage their own data for their market analysis. Data from Market Insights is available to extract via API for use inside your personal data warehouse.
Client data has always been and will always be maintained in a company-specific silo at Spherexx. Your data is never co-mingled with other client's data. Data provided by clients on their own properties for their own market analytics belongs only to that client.
We offer customizable BI Dashboards with Microsoft® Power BI plug-ins. Pricing includes setting up and managing the data warehouse. Dashboard hosting is through Microsoft AZURE and you can select a data lake repository of your choice.
Use side-by-side data comparison to evaluate which amenities your apartment shoppers value. See how the current market impacts their willingness to pay for an apartment with those features.
With an understanding of what your customer values, you'll be able to use your communities unique selling points to differentiate your product from the competitor pool.
Develop a valuable repository of historical data and trends that you can revisit anytime you need it. Gather insight into what decisions work in the past and how you can tailor those strategies to work for today's market.
Generate presentation-ready reports and charts on demand. When you are ready to share, you can download a Adobe PDF® or export to Microsoft Excel® in just one click.
Whether you need a quick study or in-depth data, Market Insights has a plan to meet your needs. Compare plan features below. The Snapshot Plan delivers automated reports to your inbox and includes live comp analytics* with per-unit availability.
With the Due Diligence Plan you can create ten surveys per month. This option will empower your decision-making processes with our vast published data import feature along with a selection of comparative reporting options.
SNAPSHOT | DUE DILIGENCE | |
Admin | ||
Unlimited Surveys | ✕ | ✓ |
Your team updates all pricing & concessions in market survey | ✕ | ✓ |
Your team updates occupancy %, leased percentage, traffic & leases | ✕ | ✓ |
Market Insights populates available, verified online pricing in market survey | ✓ | ✕ |
Setup | ||
Market Insights team completes initial setup | ✓ | ✕ |
Initial setup includes up to 12 competitors | ✓ | ✕ |
No data entry required | ✓ | ✕ |
Features | ||
Add concession notes and traffic | ✕ | ✓ |
Add & edit competitor floor plans, amenties, pricing and fees | ✕ | ✓ |
Optimize value with amenity-based pricing | ✕ | ✓ |
Create historical archive | ✓ | ✓ |
Sister property price-share data option available | ✕ | ✓ |
Competitor friendly price-share data option available | ✕ | ✓ |
Internet price checker quick-link for published pricing | ✕ | ✓ |
NER Calculator Tool | ✓ | ✕ |
Reporting | ||
Comprehensive reporting with automated report delivery | ✓ | ✓ |
Report builder with drag & drop functionality | ✕ | ✓ |
Analytics & advice reports | ✕ | ✓ |
Regional & market research reports | ✕ | ✓ |
Curated competitive market survey delivered to your inbox | ✓ | ✕ |
Average pricing per bedroom type report | ✓ | ✓ |
Live Comp Analytics report subject to availability | ✓ | ✕ |
More | ||
Student & senior versions available | ✕ | ✓ |
*Competitor data is gathered and aggregated from public sources like competitor websites and subject property PMS pricing feeds.
Competitive data is a critical factor in assuring your revenue management calculations are correct and effective. For the most accurate and informed price setting decisions combine Market Insights with Optimize!
Spherexx is a privately held company with no outside investors or venture capital. This means our focus is developing products and services that fuel your success.
Clients build long-term relationships with Spherexx because our marketing suite and operations software work in tandem to deliver solutions that set you apart!
We seamlessly synchronize your data across multiple channels to maximize your productivity and drive growth.
Market Insights are even better with these additional revenue boosting options.
Competitive price shopping is a masterful art that Market Insights teaches through the nature of its analytical process. We do not provide competitive pricing for your property but we equip users to gather and maintain pricing data that can be used to make intelligent pricing decisions.
Spherexx respects each client's data integrity. We do not EVER cross-share pricing or marketing data between clients.
Property Level Reporting
There are 28 reports available on the single property level that show the marketer summary comparisons, detailed information, historical data, trends, ranges, floor plan type, amenities, neighborhood, narratives, concessions, rents by square foot, utility data, and more.
Custom Reporting
As a Market Insights user you have the ability to create custom reports by simply dragging and dropping topics of interest.
Report Alerts
Market Insights has an alert function that lists missing report data when a report is finalized. The alerts are also sent to the upper-level management so they can follow up on any vital information that needs to be added or edited.
Distributing Reports
Sharing surveys has never been easier. Because Market Insights is web-based, anyone permitted to view your company's market survey information can be given access to your survey data, as well as current and archived reports. Market Insight reports can also be quickly and easily emailed to external staff or support teams.
Market Insights has a system that backs up data on several levels. No survey can be saved until all previous surveys are finalized and are no longer open for editing.
Market Insights lets decision makers establish who has access to the program according to security levels that are preset with specific limitations. Additionally, every user login is recorded in Market Insights.
Not at all, that is why we do the set up for you, whether you have five or fifteen competitors. You simply send us your current survey data and we enter it into your account. If information is missing, we will set up a reminder for you to add that information to make your survey more effective.
We also set up customized amenity options by company so you can request as many special features and details as you like.
New Users
We provide a one-hour group training session for all new users. Your support team member will help you setup this training session.
General Training
For general training, you can access to our help center located in main navigation panel of your software screen. The help center also includes instructional videos on topics like adding photos & floor plans, editing or deleting data, creating surveys, and sharing reports.
Phone Support
We are available to answer your software questions by calling 866-491-7500.
Software Issues
If you need to report a software issue, use the report a problem link at the bottom of your software screen.
Yes, we offer training sessions at various times throughout the year on topics like:
"How To Secret Shop — Tips and Tricks"
"How to Use Our 'What If' Tools To Determine What Amenity Based Pricing Could Do For Your Property"
"How To Use Market Survey Tools in Due Diligence Analysis"
Contact us for more details!
Market Insights keeps track of all the items you have updated in your survey. It also alerts you when a survey is due and provides reminders for missing information.
Market Insights provides alerts for missing report data when a report is finalized. These alerts are also sent to upper-level management so they can follow-up on any information that needs to be added or edited.
Our team of experts can walk you through all the features of this powerful yet easy-to-use tool and recommend the best plan to fit your company.