Bristol Development is a merchant builder that establishes luxury apartment communities in prime locations for resell after stabilization. Vista Brooklyn is located in Jacksonville, Florida with 309 units under construction during 2020 and continues into 2021.
Bristol’s goal was to launch an aggressive pre-leasing initiative while under construction and overcome leasing barriers heightened by COVID-19 restrictions. Spherexx was engaged to manage the prospect journey from lead generation to lease execution.
I was onsite with the operations team, and they were talking about how wonderful the website is and that by the time a prospect gets to them they have selected their "favorite" floor plan, know the pricing etc., they said, “All we are doing is closing.”
We got over 100 inquiries a week and secured, on average, five leases a week without anybody having been inside the building.
I write you all this to say thank you for bringing my vision to life - it worked!
Lisa Gunderson, MBA, CPM
Vice President of Asset Management | Bristol Development Group
SEO & Pay Per Click
Website visits grew exponentially 265%, 165% organic and 100% PPC in Q1-21 over Q4-20.
205 leads waiting to be scheduled to tour or formalize a move-in date.
Interactive Site Plan
Identifies prospect preferences
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