Vista Brooklyn Hi-Tech Renderings and Interactive Building Map Line Up Leases During New Multifamily Construction

New
Multi-family Construction

 

 

>Website
>Search Engine Marketing
>Drip Campaigns
>Drone Photography/Video
>Lease-up Consulting

>3D Renderings
>Pay Per Click Digital Advertising
>ILoveLeasing Spherexx CRM+

Vista Brooklyn WWW.VISTABROOKLYN.COM

Case Study

Bristol Development is a merchant builder that establishes luxury apartment communities in prime locations for resell after stabilization.  Vista Brooklyn is located in Jacksonville, Florida with 309 units under construction during 2020 and continues into 2021.

Overview

Bristol’s goal was to launch an aggressive pre-leasing initiative while under construction and overcome leasing barriers heightened by COVID-19 restrictions. Spherexx was engaged to manage the prospect journey from lead generation to lease execution.

 

                                            

I was onsite with the operations team, and they were talking about how wonderful the website is and that by the time a prospect gets to them they have selected their "favorite" floor plan, know the pricing etc., they said, “All we are doing is closing.”
 

We got over 100 inquiries a week and secured, on average, five leases a week without anybody having been inside the building.

I write you all this to say thank you for bringing my vision to life - it worked! 

Lisa Gunderson, MBA, CPM

Vice President of Asset Management | Bristol Development Group

 

IMPACT

SEO & Pay Per Click

Website visits grew exponentially 265%, 165% organic and 100% PPC in Q1-21 over Q4-20.



RESULTS

Managed Leads

205 leads waiting to be scheduled to tour or formalize a move-in date.

 


INSIGHTS

Interactive Site Plan

Identifies prospect preferences
and behaviors; and receives highest
interaction of all traffic totals
with two bedroom the favorite. It is also the most popular website page with longest visit duration.

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