How Canopy at Ginter Park Apartments Closed 30 Leases in 38 Days with Video Touring
Loren Bazemore, CAM, Property Manager at Canopy at Ginter Park in Richmond, Virginia was faced with the same problem so many apartment managers were dealing with during March and April 2020. She was unable to show apartments due to social distancing legislation and the threat of COVID-19, along with the necessity of performing daily management tasks, organizing maintenance, decontamination, and serving her residents with a closed office and common areas.
Loren noticed a news flash from Spherexx when she logged into her ILoveLeasing CRM software that offered touring solutions and updates within the program to streamline sharing alternate touring options with her prospects.
“We made self-recorded video tours of our floor plans and sent them to our ILoveLeasing account manager. The videos were loaded within the hour. They also created email templates that included the videos so we could email or text our typical 30 morning leads within an hour.”
Spherexx ILoveLeasing programmers anticipated the urgent need to keep their clients leasing despite the inability to meet prospects face to face and created touring alternatives before being requested.
“I was also able to easily change tour availability options and tour capacity on our website along with changing office hours. They also published banners on our website that directs prospects to our video tour scheduler.
There are so many ways ILoveLeasing makes my day easier. The call tracking/recording system helps us gather correct information on the guest card. There are lots of helpful reports that are easy to read and follow. Our agents love the formal quote system, especially since our pricing changes daily and ILoveLeasing automatically populates pricing options that we can print or email.”
I can’t image what it would be like to upload videos, create templates and manage our emails and calls in an email app, especially during this critical time. The ILoveLeasing team is always responsive; we always have same day response. They have done so much to get us through this crisis.”
Loren Bazemore, CAM
Canopy at Ginter Park by Bristol Development