Spherexx Wins Award at the 27th Annual Webby Awards from the International Academy of Digital Arts and Sciences
New York, NY
Best Real Estate Website for 2023
The Katy at Victory Park website has been selected from 14,400 entries across 50 states and over 70 countries as the best real estate website by the International Academy of Digital Arts and Sciences.
Websites are judged by content, structure, navigation, visual design, functionality, interactivity, innovation and overall experience. This Webby Award is the fourth honor Spherexx has received. Read more about our previous webby recognitions at www.spherexx.com/webby.
View the Award-Winning Website
Taking on a Challenge for an Extraordinary Multifamily Community
The Katy in Victory Park was meticulously envisioned and planned for two years by the developer. Our goal was to develop and create something worthy of The Katy’s unique experience that sets a new standard for evolving multifamily housing design.
Every construction detail was thoughtfully planned to increase the resident’s access to beauty, light, accessibility, and community. With 30 stories and 463 units, The Katy was designed to give residents both a sense of privacy and society with shared convenience.
The interior appointments are subtle yet effective. Floor-to-ceiling wraparound windows showcase The Katy’s remarkable downtown Dallas views. Each unit features sound reducing concrete walls and floors.
The Katy's community spaces continue the developer's attention to detail. Custom fragrances were created for each common area. The sky lounge features a stunning 360° fireplace insulated with double glass, reservable gathering spaces, and open-air seating. Dog owners will enjoy the rooftop dog park where dogs can wander off-leash while the owners relax under a covered porch. The pet wash has walk-in ceramic shower stalls where groomers are welcome. The amenities don't end there, Katy residents also enjoy a private yoga studio, well-equipped outdoor kitchens, and an auto-care center with auto vacuums and air pumps.
Representing The Katy on the Worldwide Stage
Becca Wilson, the owner and CEO of Spherexx met the developer on location to tour the community and meet with the team. The developer’s unique goal was to create a web experience that was fresh and different from the standard multifamily industry website. He wanted to give The Katy an elevated style with the flare of a international resort.
We gathered inspiration for this project from the carefully curated art selections and the community atmosphere unique to the Katy. The concept our team developed was “a day in the life” of a couple who lived at The Katy.
Custom mood boards and design concepts were created before holding an on-location video shoot. The models were a real couple specifically chosen because they reside at the Katy. Our in house videographer setup the shoots and created a stunning showcase of all the Katy has to offer.
One of the unique website elements we created for The Katy was individual amenity pages that provided space to showcase unique social aspects of the community. The Katy Pets featured a pet of the month and included a pet portrait sessions gallery. Another showcase was The Katy Coffee Lab open to both residents and public visitors along the Katy walking trail located across the street from the community in Victory Park . "By leveraging our team’s expertise, we built a site with ultimate visual experience", said Wilson.
Combining Artistic Design with Web Functionality
To design The Katy at Victory Park, Spherexx leveraged 22 years of experience in developing websites that generate exceptional user experience, elevated lead conversion rates, top search engine rankings, and ADA compliance.
Incorporating an interactive site plan into the website allows potential residents to filter unit availability by move-in date, price, apartment size, and apartment location. Filtered results showcase photos of the residence, the floor plan and availability details with an invitation to apply for residency.
The Katy in Victory Park design and development represents a departure from traditional multi-housing website presentation, and it has proven to be a hallmark for the future.
About Spherexx.com®
Spherexx.com® is a performance-driven software developer, business intelligence data provider and advertising agency that is focused on the real estate industry serving customers across the US & Canada since 2000. Spherexx develops Software as a Service (SaaS) internet-based software, data analytics and marketing solutions. We offer solutions for multifamily, single family, affordable, senior, military, rent control and manufactured housing.
The Spherexx software stack ensures new efficiencies and minimizes friction for our client’s team and visitors who interact with the client’s brand. Spherexx enhances day-to-day operations by managing the “end-to-end” brand experience and orchestrating asset optimization for ownership stakeholders. Our software stack includes brand development, lead management, sales performance training, point of sale analytics, market insights, and customer nurturing tools and services. Spherexx offers a full suite of services and software to support clients’ unique business goals and objectives.
About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet. The Webby Award categories include: Websites & Mobile Sites; Video & Film; Advertising, Media & PR; Apps & Software; Social; Podcasts; and AI, Immersive & Games.
Established in 1996, The Webby Awards received nearly 14,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Canva, WP Engine, Verizon, Omidyar Network, YouGov, NAACP, KPMG, Wall Street Journal, All Tech Is Human, Podcast Movement and AIGA.
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