Rose Associates Rooted In New York
Spherexx developed the new Rose website with a wide view into multiple real estate venues. Rose previously had two websites: one for prospective leasing and sales customers, and a second for corporate content and services. Expanding prospect and client perspectives into the depths of Rose’s real estate, development, and services while maintaining its iconic brand, was a primary consideration in website development. Complete mobile compatibility was also paramount.
The new website at RoseNYC.com offers web visitors fluid navigation. Seamless, intuitive navigation was a key issue for Rose when starting the new website project. “With thousands of units represented, it is very important that guests can visit multiple destinations in moments, whether viewing on desktop, tablet or smart phone. The responsive design and intriguing photographic showcasing were essential elements in Rose’s conceptualization,” says Becca Wilson, President of Spherexx.
Sophisticated Search Feature
Prospects can shop for a rental property by neighborhood, size, amenities and price to drill down to a list of available communities. The sophisticated search feature captures anonymous analytics that reveal marketing insights based on the popularity of search attributes. The resulting indicators can be leveraged to construct more effective campaigns and to upgrade design features that continually enhance user experience.
“The portfolio map serves corporate clients and includes specific case studies. For residents, we built a section that connects them to property contacts and services, such as online payments and maintenance requests,” states Lisa Bulloch-Jones, Director of Corporate Marketing for Rose.
Featured listings are showcased with photos, address, price and details all linked to a particular apartment. Featured communities follow, where potential clients can download a case study on Rose’s services and accomplishments for a specific project. Brokers, retailers and commercial space seekers can view available listings, space locations and pricing from the main navigation with two taps/clicks. Corporate history and identity, management, clients, news and career opportunities are easily accessed with one tap/click. Provided services are clearly outlined and easily searched.
Easy to Use Content Management System
“We wanted a website that we could maintain onsite. The website is fully editable using Spherexx’s content management system; it is simple to update text, add content, or change photography. Team members can view an exact replica of the website page (called an inline editor) when they make changes and see exactly what the page will look like before it is published,” Ms. Bulloch-Jones added.
The website also features a “focal point” editor for graphics. Since the website automatically detects the device a visitor is using, it adjusts instantly for the best user experience. Managers can therefore set a focal point for each image so they can see how the image will present in portrait or landscape on a tablet, hand-held mobile device, or desktop.
Spherexx provides lead management, prospect follow-up and call tracking through their Spherexx I Love Leasing CRM+ Software. Rose also uses Spherexx Connect, an optional plugin that broadcasts pricing & advertising copy updates to hundreds of advertising sources and DNI (dynamic number insert) to assist in referral advertising conversion tracking. Spherexx provides Rose with monthly reporting on website conversion, traffic analysis and search engine performance.