Spherexx.com® created a full stack marketing campaign for construction lease-up luxury community.
TULSA, OKLAHOMA, UNITED STATES, January 24, 2022/EINPresswire.com/ -- The National Association of Home Builders Multifamily Pillars of the Industry has honored Bristol Development Group’s Vista Brooklyn website with their 2021 Best Website award. Judging criteria was based on the functionality, navigability, appeal, and user-friendliness of the property website, including its flow and aesthetics, along with the quality and continuity of graphics used on the website.
The website launched October 2020 and began advertising Vista Brooklyn’s Jacksonville, FL construction underway that stirred interest and generated early leads for follow-up. Spherexx ILoveLeasing CRM Team provided First Responder services to field website, PPC and other ad responses to prospects with timely information about the community. The website provided a virtual world for prospective residents while the community was being built. Visitors could engage the 3D renderings that Spherexx created from architectural drawings that showed the completed amenities, common areas and available unit locations and features down to the view from the windows. The interactive building map allows prospects to reserve units by searching for actual availability, amenity selections, finish features, size, price and expected move-in dates.
Lisa Gunderson, Vice President of Asset Management for Bristol wrote “When developing the building and the website, we did both in mind of filling the building before it was opened. Vista Brooklyn leased 173 units in 5 months, achieving preleased percentage of 56%. The third quarter click-through rate was 8.15%, with an average mobile device click-through of up to 15%.”
The Vista Brooklyn website also won a 2021 Webby for Websites and Mobile Sites: Real Estate.
The community also provides 12,500 square feet of retail with a raised promenade along busy Riverside Avenue. Amenities include a dog park and pet spa, rooftop pool, outdoor beer garden, an entertainment venue, Techno Gym equipped fitness center, meditation room with Somadomes, bicycle lounge, along with stunning studio, one, and two-bedroom apartments from $1,700.
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