Power Job Descriptions for Multi-family Operations Positions

Interested in making a career change or seeking advancement?  Here is a collection of job descriptions that are helpful in learning what companies are looking for in filling executive and leadership postions in the multi-family industry.


VICE PRESIDENT OF MARKETING

Primary Responsibilities & Skills
•    Develop and execute on branding and marketing efforts through digital and traditional platforms and integrate marketing efforts across all properties with the intent to attract qualified resident applicants to our communities and convert them to residents.
•    Develop action plans to drive qualified traffic, increase occupancy, resolve challenges, etc. at underperforming assets.
•    Oversee the development and initiatives of content and digital marketing and traditional marketing across multiple platforms.
•    Oversee content marketing and spearhead efforts to increase SEO and Reputation Management and all aspects of digital marketing.
•    Use extensive market research and KPIs to develop, implement and measure marketing strategies.
•    Develop annual marketing plans for the portfolio that will include new initiatives and routine evaluation of 3rd party systems’ performance.
•    Identify areas of opportunity to improve leasing velocity, vacancy loss, occupancy, rent growth and other market factors impacting the performance of communities.
•    Oversee implementation and monitor effectiveness of resident programs designed to retain residents and increase the perceived value of each.
•    Ensure the integrity of company brand is maintained throughout all areas of customer and investor facing messaging.
Qualifications
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 Education and/or Experience   
•    Bachelor’s degree from a four-year college or university required; Advanced degree preferred.
•    8+ years of relevant strategic marketing experience, including digital marketing with at least 3 years in a Senior Management role
•    5+ years of experience leading a large team; Strong ability to inspire and coach, and a history of hiring, managing, leading, and mentoring high-performing teams
•    A robust background in all facets of marketing with an emphasis on converting data analysis into tactical action plans that will drive occupancy and revenue growth.
•    An acute understanding of digital marketing, including paid search, SEO, social media, Google Analytics, and websites.
•    Expertise in Advertising and Marketing Technology and campaign optimization.
•    Be at the forefront and update to emerging technology, advertising and social media trends
•    Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attribution
•    Experience overseeing a marketing budget, and holistically managing spend allocation across channels
•    Ability to think strategically across the short, medium and long term marketing vision and goals
•    Thoughtful, collaborative leadership with strong communication skills and the ability to influence others
•    Strategy minded, but still knows how to drive execution 
•    Have a deep knowledge and understanding of advertising and marketing technology, emerging digital platforms, and offline/online marketing trends
•    This position requires up to 20% travel.


SINGLE FAMILY PORTFOLIO OPERATIONS DIRECTOR

Job Summary 
The Portfolio Operations Director coordinates the management operation of assigned properties within the guidelines of the quality standards, operating objectives, and goals established by the company and the property management department. This position provides leadership and daily management over an assigned area and team responsible for single-family rental homes and the residents who occupy them. Portfolio Operations Directors are involved in all aspects of field-level property management, included but not limited to marketing, showings, application gathering and review, rent collections, resident inquires, profit and loss (P&L), reporting, as well as, maintenance, turn and construction operations, and general management of the resident experience. 
Essential Functions
•    Oversee and manage development of Property Management staff across leasing, cash collection, service, turns and construction in assigned market(s).
•    Maintains intimate awareness of market/industry conditions and trends.
•    Establish environment that promotes teamwork and cohesion with Operations team in order to drive P&L performance.
•    Recruit, hire, and train qualified, dynamic, high performance property management and maintenance personnel.
•    Enforce policies to enable assigned portfolio to function according to quality standards and operating objectives.
•    Understand and possess the ability to train team on fiduciary duty. Lead team in assigned market(s) to always make decisions based on the best interests of the business.
•    Ensure that the policies and procedures are followed.
•    Drive optimal P&L performance of assigned portfolio: assist in establishing budgets, ensure adherence to budgets, and report on variances in deviations from approved budget.
•    Maintain >95% occupancy, <2% delinquency and <75% lease renewal rate on stabilized portfolio in assigned market(s). (specific metrics may be adjusted based on portfolio performance)
•    Analyze processes and procedures to ensure optimum efficiency levels.
•    Be knowledgeable of provisions in standard lease documents and maintain a working knowledge of resident rules and regulations.
•    Carry out other duties as assigned that are in the best interests of the company.
•    Work closely with central operations to ensure corporate initiatives are met.
•    Oversee all day-to-day property management functions in assigned region, including but not limited to marketing, showings, application gathering and review, lease renewals, rent collection, profit & Loss (P&L), maintenance, and general resident management. 
•    Lead property management team in maintaining a high degree of customer service and competency level in all resident interactions, whether over the phone or email, through formal written communication or in person.
•    Lead property management team in developing and maintaining positive relations with local community and real estate groups/associations.
•    Conduct periodic inspections and follow up calls to residents to ensure standards of home care are maintained and the Company’s customer care program is executed.
•    Oversee process of conducting and accounting for initial property inspections of all newly internalized rental homes in assigned market(s).
•    Ensure that all resident-caused or owner-responsible HOA violations and/or citations are cured in a timely fashion and that fines are not incurred.
•    Ensure compliance with guidelines and stipulations of the Property Management Agreement.
•    Assist in creation and circulation of weekly, monthly, quarterly and annual reporting.
Human Resource Management
•    Supervision of staff, set goals and holds people accountable for results.
•    Ensures that the group provides outstanding customer service and is responsive to requests.
•    Coordinates activities to maximize the efficiency of all processes.
•    Develops team and is focused on succession plan within marketing group.
•    Insure that all training requirements are completed on time.
•    Ensures that employees all have goals and receive regular feedback on their performance
•    Performance management of personnel including, reviews, corrective action, mentoring, development plans and performance improvement plans.
•    Insure all safety standards are met and training for staff is completed.
Qualifications
•    Bachelor’s Degree in business or related work experience. 
•    5 or more years of previous property management experience in either the single family or multi-family rental industry.
•    At least 3 or more years of supervisory experience. 
•    Real Estate license/Broker license preferred.
•    Proven track record of achieving budgeted P&L objectives. 
•    Ability to build and maintain positive relationships internally and externally.
•    Possesses strong organizational skills and is detail oriented.
•    Ability to thrive in a dynamic, fast-changing, growth environment.
•    Holds team accountable for results and provides timely feedback. Completes annual performance review process for direct reports and oversees review process for all property management personnel in assigned region.
•    Fosters teamwork and mutual respect throughout the company.
•    Interacts productively in person and through technology with co-workers, team members.
•    Excellent oral and written communication skills.
•    Computer literacy, ability to comfortably navigate new technology and competency in MS Office suite a must.
•    Previous use of Yardi Voyager a plus.
What You Can Expect From Us
The company offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm:
•    In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it’s about progress, not perfection. 
•    We offer competitive compensation, including a performance-based bonus.
•    Our generous benefits package includes comprehensive healthcare coverage for you and your family, parental leave, paid time off, 9 paid holidays and much more.
Closing Statement
This brief summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s supervisor at any time based upon Company need.

 

 

 

 

 

 

 

 

 

 

SINGLE FAMILY PORTFOLIO

JOB SUMMARY
The Portfolio Operations Director coordinates the management operation of assigned properties within the guidelines of the quality standards, operating objectives, and goals established by the company and the property management department. This position provides leadership and daily management over an assigned area and team responsible for single-family rental homes and the residents who occupy them. Portfolio Operations Directors are involved in all aspects of field-level property management, included but not limited to marketing, showings, application gathering and review, rent collections, resident inquires, profit and loss (P&L), reporting, as well as, maintenance, turn and construction operations, and general management of the resident experience. 
ESSENTIAL FUNCTIONS
•    Oversee and manage development of Property Management staff across leasing, cash collection, service, turns and construction in assigned market(s).
•    Maintains intimate awareness of market/industry conditions and trends.
•    Establish environment that promotes teamwork and cohesion with Operations team in order to drive P&L performance.
•    Recruit, hire, and train qualified, dynamic, high performance property management and maintenance personnel.
•    Enforce policies to enable assigned portfolio to function according to quality standards and operating objectives.
•    Understand and possess the ability to train team on fiduciary duty. Lead team in assigned market(s) to always make decisions based on the best interests of the business.
•    Ensure that the policies and procedures are followed.
•    Drive optimal P&L performance of assigned portfolio: assist in establishing budgets, ensure adherence to budgets, and report on variances in deviations from approved budget.
•    Maintain >95% occupancy, <2% delinquency and <75% lease renewal rate on stabilized portfolio in assigned market(s). (specific metrics may be adjusted based on portfolio performance)
•    Analyze processes and procedures to ensure optimum efficiency levels.
•    Be knowledgeable of provisions in standard lease documents and maintain a working knowledge of resident rules and regulations.
•    Carry out other duties as assigned that are in the best interests of the company.
•    Work closely with central operations to ensure corporate initiatives are met.
•    Oversee all day-to-day property management functions in assigned region, including but not limited to marketing, showings, application gathering and review, lease renewals, rent collection, profit & Loss (P&L), maintenance, and general resident management. 
•    Lead property management team in maintaining a high degree of customer service and competency level in all resident interactions, whether over the phone or email, through formal written communication or in person.
•    Lead property management team in developing and maintaining positive relations with local community and real estate groups/associations.
•    Conduct periodic inspections and follow up calls to residents to ensure standards of home care are maintained and the Company’s customer care program is executed.
•    Oversee process of conducting and accounting for initial property inspections of all newly internalized rental homes in assigned market(s).
•    Ensure that all resident-caused or owner-responsible HOA violations and/or citations are cured in a timely fashion and that fines are not incurred.
•    Ensure compliance with guidelines and stipulations of the Property Management Agreement.
•    Assist in creation and circulation of weekly, monthly, quarterly and annual reporting.
Human Resource Management
•    Supervision of staff, set goals and holds people accountable for results.
•    Ensures that the group provides outstanding customer service and is responsive to requests.
•    Coordinates activities to maximize the efficiency of all processes.
•    Develops team and is focused on succession plan within marketing group.
•    Insure that all training requirements are completed on time.
•    Ensures that employees all have goals and receive regular feedback on their performance
•    Performance management of personnel including, reviews, corrective action, mentoring, development plans and performance improvement plans.
•    Insure all safety standards are met and training for staff is completed.
QUALIFICATIONS
•    Bachelor’s Degree in business or related work experience. 
•    5 or more years of previous property management experience in either the single family or multi-family rental industry.
•    At least 3 or more years of supervisory experience. 
•    Real Estate license/Broker license preferred.
•    Proven track record of achieving budgeted P&L objectives. 
•    Ability to build and maintain positive relationships internally and externally.
•    Possesses strong organizational skills and is detail oriented.
•    Ability to thrive in a dynamic, fast-changing, growth environment.
•    Holds team accountable for results and provides timely feedback. Completes annual performance review process for direct reports and oversees review process for all property management personnel in assigned region.
•    Fosters teamwork and mutual respect throughout the company.
•    Interacts productively in person and through technology with co-workers, team members.
•    Excellent oral and written communication skills.
•    Computer literacy, ability to comfortably navigate new technology and competency in MS Office suite a must.
•    Previous use of Yardi Voyager a plus.
What you can expect from us:
The company offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm:
•    In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it’s about progress, not perfection. 
•    We offer competitive compensation, including a performance-based bonus.
•    Our generous benefits package includes comprehensive healthcare coverage for you and your family, parental leave, paid time off, 9 paid holidays and much more.
Closing Statement:
This brief summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s supervisor at any time based upon Company need.