How to Build a 24-Hour Sales Agent called My Website
No matter the type of business you own, having an effective online web presence is vital for success. With a vast majority of people utilizing online to search, find, and purchase products and services, a professional website is an absolute must in today’s business world.
Having a strong, relevant, and solid web presence is crucial for grabbing the attention of prospects, and giving them easy steps to learning more about your product, goods, services, and, of course, purchasing them.
Everything on a website needs to have a purpose, with each part working together to achieve company goals. This could be showcasing a product, educating new visitors, driving to a specific CTA, or giving relevant information and answers based on common industry questions.
Your web presence is an extension of your brand and one of the most important platforms for your company voice. Just like your top sales person, the job of a website is to capture new leads, answer questions, and walk prospects through the sales funnel.
Let’s dive into some ways that you can ensure your website is working for you and not against you.
As mentioned before, your website is a reflection of your brand, and the products you provide. People make spilt second judgments the moment they land on your website. If the company’s website is outdated, customers will assume your services and projects are outdated. The goal is to have a design that is visual appealing and speaks of up-to-date products and services.
Even though visual is important, it’s only one piece of the puzzle to having a website that works.
You must also have a responsive design. 51% of internet users are using mobile to search and make purchases. Not having a mobile friendly site can cost you customers and sales. A lack of a responsive site will send customers packing, and they are unlikely to return. In addition, search engines favor websites that are mobile friendly.
Your website is now visual stunning, responsive, but how is your messaging?
Companies only have a brief moment to capture the attention of a new visitor, and explain to them who the company is, what the company does, and how it’s relevant to them.
You have 10 seconds to leave an impression and tell them what they'll get out of your website and company. After this time (and oftentimes before), they'll leave. (Blue Corona)
All messaging should be clear and concise, telling your customers exactly who you are in the simplest way possible. Everything from your images to your text is a tool for communicating to visitors. Your messaging is reflection of your mission, core values, who you are as a business, and what your services and products can do. You only have a short amount of time to peak the interest of a potential client. Sites that have irrelevant images and inconsistent messaging get passed over.
Get rid of everything that isn't making a point. | Christoph Niemann
With a visual stunning and responsive website with concise messaging, it’s now time to populate the website with content. But not just any content. Relevant and meaningful content.
This content can take the form of a blog post, images, videos, a podcast, etc. Whatever route you decide to take in content development, it’s vital that the content is engaging, and makes sense for your industry.
The questions to ask yourself before development starts are:
- What is relevant to your ideal customers and followers?
- What are the questions being asked throughout the industry?
- How is this content helping to provide answers to questions that people have?
- Is this content helping to drive people back to your service or product?
Content not only benefits your website from a user perspective, but aids in search engine optimization. Search engines reward websites with updated and relevant content that is posted regularly.
How Does Your Website Match Up?
Always remember, your website is a tool to help you attract customers, generate leads, and ultimately close sales. By combing what we talked about above, you are well on your way to having a website that works for you. But these things are only scratching the surface.
What do you think? Do you feel like your current website is working for you or against you?