Welcome to case studies of Spherexx.com developed websites earning their keep.
The following statistics are derived from a variety of markets, demographics, leasing strategies, advertising budgets and construction age.
The first study is a portfolio analysis of 28 property websites. The following studies are of properties that share a similar launch date and similar product features, although located in different markets.
The studies are based on actual numbers derived from statistics. Any assumptions are noted. Website costs are approximated.
Please enjoy the review. This is where we live up to our byline: OUR WEBSITES LEASE APARTMENTS.
For additional reading, select "View The Article" published by Multihousing Professional Magazine: "Websites Earning Their Keep."
Contact us with any questions or comments; we are anxious to build an income producing website for your company.
Spherexx.com Developed Websites Analysis
Portfolio Case Study
Websites Earning Their Keep in Only 3 Weeks*
Lead & Conversion Analysis
| Number of Properties Reported | 28 | |||||
| Leads Generated from Website | 15,185 | |||||
| Assumption Closing Ratio | 12.25% | |||||
| Number of New Web Leases | 1,860 | |||||
| Average Rent | $2,005 | |||||
| Total Income From Direct Web Leads | $3,729,300 | |||||
| Average Monthly Rent Roll Gain | $177,586 | |||||
| Annualized Income Gain | $2,131,029 | |||||
| Annualized Income Gain Per Property | $76,108 | |||||
| Average Cost Per Website | $5,000 | |||||
| Days to Recover Investment | 23.9* | |||||
| Annualized Return on Investment | 1,522% | |||||
| Total Annualized Income Gain: $2,131,029 | ||||||
Case study #1: www.myedgewoodapartments.com
Average Rent: $1,492.00
12 Month Leasing Summary After Website Launch
| Online Applications Submitted |
Website Call to Action Inquiries * |
1 Time Cost of Website & Annual Hosting | Website Pay-Per-Click Investment |
Average Cost Per Lead |
Total Human Web Traffic |
|
| First Quarter | 22 |
76 |
$7,150 | $6,000 |
$134.18 |
4,435 |
| Second Quarter | 33 |
126 | $150 | $9,000 |
$57.55 |
9,436 |
| Third Quarter | 40 | 149 | $150 | $12,000 |
$64.29 |
10,224 |
| Fourth Quarter | 26 | 130 | $150 | $9,000 | $58.65 | 26,201 |
| 12 Month Total | 121 | 481 | $7,600 | $36,000 | $72.43 | 50,296 |
| Assumption Close Ratio | 43% | 15% | ||||
| Number of Units Leased | 52.03 | 72.15 | ||||
| Annualized Income | $931,545 | $1,291,774 | ($7,600) | ($36,000) | ||
| Annualized Total: $2,179,719 | ||||||
Invest $43,600, recover the investment in eight days, and generate 2.17 million dollars a year.
*Schedule a Visit, PPC Response Form, Contact Us, Request More Information, Internet Coupon, etc.
Case study #2: www.AlexanGalleria.com
Average Rent: $1,265.00
12 Month Leasing Summary After Website Launch
| Online Applications Submitted |
Website Call to Action Inquiries * |
1 Time Cost of Website & Annual Hosting | Website Pay-Per-Click Investment |
Average Cost Per Lead |
Total Human Web Traffic |
|
| First Quarter | 2 |
56 |
$7,150 |
$750 |
$136.21 |
2,676 |
| Second Quarter | 9 |
141 |
$150 |
$4,500 | $31.00 | 7,751 |
| Third Quarter | 6 |
121 |
$150 |
$4,500 | $36.61 | 8,691 |
| Fourth Quarter | 11 | 97 | $150 | $4,500 | $43.06 | 8,821 |
| 12 Month Total | 28 | 415 | $7,600 | $14,250 | $49.32 | 27,939 |
| Assumption Close Ratio | 43% | 15% | ||||
| Number of Units Leased | 12.04 | 62.25 | ||||
| Annualized Income | $182,767 | $944,955 | ($7,600) | ($14,250) | ||
| Annualized Total: $ 1,105,872 | ||||||
Invest $21,850, recover the investment in eight days, and generate 1.1 million dollars a year.
*Schedule a Visit, PPC Response Form, Contact Us, Request More Information, Internet Coupon, etc.
Case study #3: www.Eastlake2851.com
Average Rent: $1,538.00
12 Month Leasing Summary After Website Launch
| Online Applications Submitted |
Website Call to Action Inquiries * |
1 Time Cost of Website & Annual Hosting | Website Pay-Per-Click Investment |
Average Cost Per Lead |
Total Human Web Traffic |
|
| First Quarter | 20 |
34 |
$7,150 |
$0 | $132.41 |
1,476 |
| Second Quarter | 36 |
136 | $150 | $0 | $0.87 |
6,362 |
| Third Quarter | 3 | 82 | $150 | $0 | $1.76 |
4,284 |
| Fourth Quarter | 5 | 38 | $150 | $0 | $3.49 | 3,823 |
| 12 Month Total | 64 | 290 | $7,600 | $0 | $21.47 | 15,945 |
| Assumption Close Ratio | 43% | 15% | ||||
| Number of Units Leased | 27.52 | 43.50 | ||||
| Annualized Income | $507,909 | $802,836 | ($7,600) | ($0) | ||
| Annualized Total: $1,303,145 | ||||||
Invest $7,600, recover the investment in eight days, and generate 1.3 million dollars a year.
*Schedule a Visit, PPC Response Form, Contact Us, Request More Information, Internet Coupon, etc.
Case study #4: Undisclosed Property
Average Rent: $1,239.00
12 Month Leasing Summary After Website Launch
| Online Applications Submitted |
Website Call to Action Inquiries * |
1 Time Cost of Website & Annual Hosting | Website Pay-Per-Click Investment |
Average Cost Per Lead |
Total Human Web Traffic |
|
| First Quarter | 27 |
23 |
$7,150 | $375 | $150.50 |
1393 |
| Second Quarter | 56 | 39 |
$150 | $375 | $5.53 |
2907 |
| Third Quarter | 79 |
47 |
$150 | $375 | $4.17 |
3565 |
| Fourth Quarter | 61 | 36 | $150 | $375 | $5.41 | 2807 |
| 12 Month Total | 223 | 145 | $7,600 | $1,500 | $24.73 | 10,672 |
| Assumption Close Ratio | 43% | 15% | ||||
| Number of Units Leased | 95.89 | 21.75 | ||||
| Annualized Income | $1,425,693 | $323,379 | ($7,600) | ($1,500) | ||
| Annualized Total: $1,739,972 | ||||||
Invest $9,100, recover the investment in eight days, and generate 1.7 million dollars a year.
*Schedule a Visit, PPC Response Form, Contact Us, Request More Information, Internet Coupon, etc.