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April 18, 2014 - Internet Advertising Competition (IAC) Awards Two® Websites with Outstanding Achievement

The Web Marketing Association Announces 2014 Award Winners
Web, software, and business intelligence provider® has been distinguished with two more IAC awards for outstanding websites for Peter Cooper Village Stuyvesant Town,, and The Sedona Apartments, The company was honored with three IACs in 2013.

The Boston based Web Marketing Association (WMA) was founded in 1997 when the Internet was still a fledgling, and it has been dedicated to establishing a high standard for Internet marketing and corporate web development since. Judges for the 2014 IAC were chosen from many industries and represent some of the most respected names in advertising: Razorfish, Starwood Hotels & Resorts, OgilvyInteractive, IBM Interactive, and Deutsch Inc. The awards were first initiated in 1999 to recognize outstanding companies. Judging criteria is based on creativity, innovation, impact, design, copywriting, use of the medium and memorability.

Set in an 80-acre greenspace on the historic corner of Manhattan's Gramercy and East Village neighborhoods, Peter Cooper Village/Stuyvesant Town (PCVST) is the largest and most unique residential community in Manhattan, New York City, and America. Featuring 11,250 units and a population of 30,000, it spans between East 14th Street and 23rd Street and 1st Avenue to the East River. PCVST’s community is five times larger than the average US municipality and is the flagship property in the CompassRock Real Estate portfolio. The scale of the marketing challenge is significant – PCVST needs to move an entire building’s worth of apartments every month to a very savvy, big city prospect base. The team needed efficiency and quality, at scale, to fulfill its goals in the most competitive market on the planet.

With these challenges in mind, was developed as a fully responsive website to allow multiplatform conversions; it is crafted to provide optimal viewing on any device with simple, intuitive navigation. The website incorporates administrative software services, accounting services, and marketing services into cloud-based integrated operations that reduce work hours while simultaneously engaging residents and prospects. Website visitors can take a photographic journey on each page and drill-down to unit-specific leasing information. Many of the apartments have been renovated with either a modern or classic finish, including granite countertops, chef stoves, wood floors, nickel appliances, and Euro cabinetry. The prospect can view the floor plan and upgrades, location, proximity to public transportation and community amenities; and use a room planner that sizes furniture to scale. Users can also access a live chat option, schedule an appointment, or search a map for community amenities such as the Oval Café or Wi-Fi hot spots.

The real grandeur of is behind the scenes in how it serves 27 leasing agents, 30,000 residents, thousands of prospective renters, and a host of executive managers and third-party business efforts. The content management system is a vast network of critical information and management controls. Staff members can update and edit advertised specials; change page content; add sections to the website; build landing pages; brochures, and amenity locations; post news, upload PDF documents, schedule events, and share news. It is fully integrated with accounting software and an advanced customer relationship management (CRM) software platform ( designed specifically for apartment management. With that combination, managers can review demographics and how advertising sources and personnel are performing at a glance. The software calculates what percentage of leads and leases an advertiser is generating compared to what percentage of the budget it is using, producing instant feasibility studies on the spot and driving executive decision-making. The website and CRM are automatically updated with current pricing and availability per unit; and the feed delivery companion software (Adkast) updates pricing across many Internet advertising locations simultaneously.

Developed by The Richman Group Development Corporation and managed by Richman Property Services, Inc., The Sedona opened its doors for leasing in August 2013 and its website was launched at that time with the objective of highlighting the property’s features and amenities. The Sedona Apartments’ website was designed to capture the rare beauty and elegance of this newly constructed apartment community. Additionally, one of the most intriguing aspects of this website is the price and availability feature that drills down to pricing on a per unit basis.The website and pricing features are also mobile compatible.

The community is showcased in an inspiring photographic journey that extends to floor plan details. Website visitors can arrange furniture to scale within the colorful architectural layout. The interactive site plan allows guests to visually search by floor plan to find their desired location. By selecting a building on the site plan, they have the opportunity to see what is available by floor level and layout; they can begin with a favorite plan, or a favorite building to narrow their selection. The virtual tour shows off the pool, patios, cabanas, and stunning scenery as well as the apartment interiors and finishes. An interactive area map shows all the places of interest in nearby locations and in the neighborhood. Residents have their reserved section where they can make rent payments, request service, or correspond. The administrative content center makes it easy to update photos, coupons and written content.

About CompassRock Real Estate

CompassRock Real Estate is a full service real estate company. They provide property management services for both residential and commercial properties, construction management services, receivership, due diligence, and other consulting services. As a leading property management operator, they manage a nationwide portfolio of apartment communities and a growing portfolio of commercial buildings in major markets across the United States.

About The Richman Group of Companies

The Richman Group Development Corporation and its affiliates are one of the country’s leading developers of market-rate and affordable housing, currently having completed over 18,000 units and through ownership interest by its affiliates in 113,000 units.

About | Ad Agency | Software Development | Business Intelligence is recognized as an established leader in the apartment industry website, Internet marketing, and software development services since 2000. With offices located in Tulsa, Dallas, and Houston, the company has been distinguished as one of INC5000’s fastest growing companies. offers a wide selection of professional services including web design and development, touchscreen kiosks, Internet lead generation tools, online advertising, apartment leasing consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. The company also provides branding services, video/multimedia production, print media, and copywriting as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming.

The company has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales. These applications are branded under,,,, and provides web-based prospecting, marketing, advertising management, and support services. is an approved GOOGLE PARTNER. For more information on services, visit READ ARTICLE
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March 31, 2014 - SatisFacts Resident Relationship Management Services® Announces 2013 Award Winners

SatisFacts is thrilled each year to announce its national resident satisfaction award winners. SatisFacts works with over 200 property management companies and well over a million apartment homes nationally so earning an award cannot be taken lightly.  It’s based on resident perceptions that the company’s leadership and team members are focused on the best practices that impact satisfaction and retention!  By successfully delivering an outstanding resident experience, each client’s residents reward this effort with higher lease renewal rates and less resistance to rent increases...and the ability to proudly promote the company as a best-of-breed service provider, which is immensely important in today’s ratings-obsessed world.

Categories of resident satisfaction awards:

  • Superior and Exceptional Resident Satisfaction Property Awards (Annual Survey and Insite®)
  • Superior and Exceptional Resident Satisfaction Company Awards (Annual Surveys and Insite®)
  • National Company Resident Satisfaction Awards (Annual Surveys and Insite®)











March 10, 2014 - Zillow Announces Multifamily Rental Advisory Board; Appoints Influential Rental Industry Leaders

SEATTLE, March 6, 2014 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate and home-related marketplace, today announced the formation of a Multifamily Rental Advisory Board to provide advice and counsel to Zillow on services for the multifamily rental industry, including ideas for future products and strategy. Zillow is the largest rental site on the Web(i) , with more than 10 million rental shoppers coming to Zillow(R) rental sites each month(ii) . Additionally, Zillow operates the Zillow Rental Network, the largest rental network on the Web in the U.S. comprised of millions of rental shoppers on and Yahoo! Homes.(iii)

"We selected our Multifamily Rental Advisory Board because of their valuable contributions to the market, and their deep experience with the constantly evolving rental and property management audiences in the U.S.," said Greg Schwartz, Zillow's Chief Revenue Officer. "We value opinions of leading marketers in the industry to help us plan and build Zillow's rental products and services in a way that best serves the needs and interests of the multifamily rental market."

The members of Zillow's Multifamily Rental Advisory Board are well-respected marketing professionals in the multifamily management industry, including:

 -- Summer Austin, Director of Strategic Marketing for Camden Property Trust
      (Houston, Texas)
   -- Greg Benson, Senior Director of Marketing for Greystar (Washington, D.C.)
   -- Jeremy Brown, Vice President of Marketing for ZRS Management (Miami,
   -- Angella Davis, National Director of Marketing for Pinnacle Family of
      Companies (Dallas, Texas)
   -- David Dear, Assistant Vice President of Interactive Marketing for Equity
      Residential (Chicago, Illinois)
   -- Josh McDonald, Director of Marketing for Holland Partner Group (Portland,
   -- Jennifer Staciokas, Vice President of Marketing and Training for Lincoln
      Property Company (Dallas, Texas)
   -- Kevin Thompson, Senior Vice President of Marketing for Bell Partners
      (Greensboro, North Carolina)
  --Tara Wise, National Director of Marketing for Harbor Group Management Co
      (Norfolk, Virginia



March 5, 2014 - RMS Companies Unveils Copper Square Residences in Bethel CT - Sales Set to Begin Mid-March

Award-winning Developer RMS Companies Releases First Images of New Residential Community

This week, RMS Companies released the first images of their exciting new development, Copper Square Residences, now under construction right off I-84 on Route 6 in Bethel, CT. Starting in the $300s, Copper Square will be within reach for homebuyers from more than just a location standpoint. “We wanted to make sure that these homes would offer everything today’s buyer is looking for,” says Randy Salvatore, founder and owner of RMS Companies. “Traditional craftsmanship, modern amenities, terrific location and even more rare today, an attainable price point.”

Even with the convenient location, there’s little reason to leave at all — given what’s right on-property at Copper Square. Amenities such as Club Copper with an impressive kitchen for entertaining, a cappuccino bar, fireside lounge, iMac bar, billiards, screening and theatre room with a 120” screen and surround sound – all with wireless internet connectivity. There’s also In-Motion Fitness with wellness equipment and 24-hour access. Step outside to find the spa-inspired Elements Pool Deck with luxurious cabanas, outdoor bar and grills, and Center in the Square with circular fireplace. Everything is designed to fit the lifestyle of modern Connecticut residents while creating a real sense of community.

The homes are built with integrity by Fairfield County-based RMS Companies. RMS, an award-winning developer, is well known for their numerous residential communities as well as for their modern Hotel Zero Degrees properties in Stamford and Norwalk, in addition to quality of construction, and a next-generation vision for new communities. While the architecture is classically inspired, the uniquely designed interiors are full of well-appointed selections. Features include a variety of open floor plans, private entries with airy spaces and high ceilings, beautiful granite kitchens with stainless steel appliances, large master suites, many floor plans offering home office, loft space and entertainment rooms, one- or two-car garages, and so much more.

As the tagline ‘In your element’ implies, Copper Square’s central location, lifestyle-driven amenities, quality construction and affordability will provide whatever it is that any homebuyer is seeking.

For more information, visit and or call Director of Sales, Sharon Kamhi, at 203-778-4800 to schedule an appointment to be among the first to call Copper Square home. Visit RMS Companies at


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November 5, 2013 - ResMan® Residential Management Software and® Integrate Property Management Services to Expand Functionality

Cloud-based accounting software provider and software innovator team up for effectual implementation.

Clients of both ResMan and are moving into a new era of streamlined adaptability with's Apartment CRM,® Revenue Management, website and other Internet marketing services. The partnered data exchange will increase work flow and strengthen compliance for shared services.
Multihousing Property Management is an industry that serves people in all walks of life with busy schedules that are easily disrupted. Multihousing professionals require flexible and intuitive software to maintain the fiduciary aspects of property management while constantly being at the service of prospects, residents, employees, municipalities and more. The founders of understand that initiative very well, having birthed the ad agency, software development and Internet marketing company from many years of direct property management experience. READ ARTICLE

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September 23, 2013 -® Presents “Advances in Mobile Technology” at ZRS Management, LLC Marketing Retreat

President Becca Wilson, Keynote Speaker, delivered insight and application of current and emerging methods of mobile marketing for the multi-family industry.

Dallas, TX (PRWEB) September 23, 2013

ZRS Management, LLC is one of the leading luxury class property management firms on the east coast with a portfolio of fifty-seven communities from southern Florida to Chicago. Jeremy Brown, Vice President of Marketing for ZRS, has a reputation for being a tech savvy, innovative leader with a great commitment to training and setting high performance goals. The annual ZRS Employee Conference keeps getting better every year, this year staged at the Ritz-Carlton New Orleans.

The 2013 theme focuses on mobile marketing trends, opportunities and creative concepts. Statistical data, provided by‘s CRM and utilized by ZRS, shows more prospects are reading email on their mobile devices than on personal computers - 7% more, which is up 418 % in the last two years. These facts certainly support speculations that mobile Internet usage will surpass personal computers by the end of 2013. CRM is mobile-friendly and is currently introducing a mobile companion upgrade for clients to access the sophisticated program with a mobile telephone. The iPad version is already in place with's application. also provides market survey software for ZRS with

ZRS boasts a long history of above-and-beyond service and accolades including the 2007 "Highest in Residential Satisfaction" from J.D. Power and Associates, "Property Management Firm of the Year" in 2003 from the National Association of Home Builders, and is listed as one of the  "Top 100 Employers" for the last ten years from the Orlando Sentinel. The company was awarded an international "Summit Creative Award" in 2012 for its exquisite corporate website and an "Internet Competition Award" in 2013 for website development from the Web Marketing Association-both classic and mobile versions were all developed by®.

The conference was informative with Becca Wilson sharing advanced mobile marketing concepts along with other industry service providers, and it was great fun as well. An elegant breakfast and lunch was arranged for attendees as well as ingenious snacks molded in the shape of Twitter icons, including a stunning ice sculpture, Twitter decorated "cookies" and sporting live blue birds. The ZRS Awards Banquet finished off the conference that evening. For more information, visit for event updates. READ MORE #zrsevent

 2013 ZRS Marketing and Technology Retreat

ZRS Retreat New Orleans 2013





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September 18, 2013 -® div® Sponsors National Apartment Association’s Third Annual Apartment Revenue Management Conference President to Speak at: “Top New Revenue and Asset Management Products and Companies” Session, A.K.A. “In the Hot Seat” September 24, 2013 in Turnberry Isle, Miami

Apartment Revenue Management is a relatively new concept of asset performance optimization through sophisticated algorithmic programming. The software weighs in multiple organic and extraneous factors to pinpoint the best price for the moment per unique unit. The travel industry has been using this system for thirty years. According to industry reports, about 20% of the multifamily market share is currently using revenue management software, primarily large REITS and large owner-managed property management companies. Many smaller operators have been unable to approach the heretofore expense to launch a full blown revenue management program—but that is changing fast.


“Our decision to develop apartment revenue management software was a natural progression of our knowledge base, both as a service provider to the apartment industry and as apartment industry experts since the seventies. Our thirteen years of experience as a service provider in the apartment industry in mastering Internet advertising, search engine positioning, demand management, market survey analytics and property management software integration has provided a solid foundation to build RentPush. We have property management professionals on staff at, and many were involved in the conceptual development of our product, as well as a team of mathematical scientists and programming architects," states Wilson. READ MORE

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July 25, 2013 - Sandalwood Management Launches CRM Across Multi-family Portfolio div® Provides Performance Analytics and Prospect Engagement Services
Sandalwood Management, Inc. has implemented sophisticated customer relationship management software, div, over the last nine months. apartment CRM automatically collects and records prospect and missed telephone inquiries. It provides a plethora of product correspondence, complete with brochure, application for residency and the opportunity to schedule a tour.

On the management side, the staff has reminders in place to follow leasing initiatives. automatically scores leads so staff members do not have to spend time sifting through a mass of lead data to determine priority. It follows the prospects’ response to advertising media, frequency of contact, urgency and demand.

Behind the scenes, the program is constantly computing the cost per lead, cost per lease, best advertising investment, contact response time, closing rates per team and team member; frequency of communication exchange and additional marketing metrics. This information is rolled up for review by management leaders by property, portfolio or other chosen correlations. Information is current, which is especially important for a geographically wide-spread company like Sandalwood Management. Upper level management members often need to be in more than one place at a time. The program simplifies commission accounting and ties to the community’s financial management software...READ MORE
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June 13, 2013 -® Apartment Revenue Management Releases Case Study

Results shared at the National Apartment Association Education Conference in San Diego, California® div of is a new addition to a short list of revenue management software service providers especially designed for the apartment industry. The science-based program was in production for years by an impressive host of contributors, including Becca Wilson, President and CEO of, former IT Director and Assistant Controller for a large property management and investment company. Ms. Wilson was recently recognized by the Institute of Property Management (IREM) as one of their selected “Women Changing the World of Real Estate” in 2013. Other team members are a PhD in Operations Management and Computational Intelligence, MA of Economics, MA of Computer Science and Finance, Multifamily Information Technology Director, two IREM Certified Property Managers, Asset Manager, Real Estate Agent, Leasing & Management Training Consultant, and a pool of talented programmers...CLICK FOR FULL ARTICLE

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June 11, 2013 - See DIV at the National Apartment Association Convention June 19-22

Please visit us at the NAA Convention this year in San Diego. 

Click HERE for a map of the Exhibit Hall that shows how to find us and register to win an Apple iPad Mini. Better yet, schedule some private time with our consultants when you check out the Exhibit Hall--just select "Schedule" and we will be delighted to spend some time with you.

Visit us at NAA 2013

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