Articles & Websites Reviewed in Preparation for NMHC Website Design Presentation on 10/28/07

Consumers Are Changing Your Brand & Reputation Online
By: Renier Milan 9.24.07
http://www.travelindustrywire.com/article29359.html

Web 2.0 vs. Search Engines: Are Search Engines Obsolete in the Web 2.0 Frenzy
By: Max Starkov & Jason Price 10.5.07
http://www.hotelinteractive.com/index.asp?article_id=8977&page_id=5000

Optimizing Web Applications and Content for iPhone
http://developer.apple.com/iphone/devcenter/designingcontent.html

Apartment Leasing to Go
By: Becca Wilson 10.15.07
http://www.multihousingpro.com/print.php?AID=283

Online Leasing Reaches New High as People Increase Reliance on Internet
By: Vaultware 2.5.07
http://www.vaultware.com/newsReleases/pressDoc.asp?ID=7B66BC1D-8EB5-4A98-AB99-0702549F77DB

Spinning Your Web
By: Builder Magazine 4.1.07
http://www.builderonline.com/industry-news.asp?sectionID=0&articleID=475219

Inman Real Estate Connect Conference Video
http://www.wellcomemat.com/preview/1921

Lead Generation in a Slow Market - Survival of the Niches
By: Glenn Roberts, Jr. 6.26.07
DOC - CLICK HERE

Using Your Web Stats Wisely
By: Jessica Swesey 5.1.07
http://www.visistat.com/press/Web_trends.pdf

Google Analytics - Conversion University
http://www.google.com/analytics/cu/cv_increased_roi.html

Find Proximity Public Transportation
http://hopstop.com/

Meet Your Neighbors - Social Network
http://meettheneighbors.org/

Eye Tracking on Website
By: Jakob Nielsen 4/17/06
http://www.useit.com/alertbox/reading_pattern.html

Search Marketing: Meet Pay Per CALL
By: Marc Barach 10.15.07
http://www.emarketer.com/Article.aspx?id=1005490

YouTube Video on RSS (RSS=really simple syndication)
http://www.youtube.com/watch?v=4osqHYW1qyg

How Many People To Assign to Website Committee
By:  Seth Godin    10.11.07
http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-1.html

Looking for Places to Live Online
By: Pew Internet Project 12.2006
PDF - CLICK HERE

Branding: A Path to Better Search Engine Rankings
By: Scott Smith - 2.9.07
http://www.searchmarketingstandard.com/articles/2007/02/branding-a-path-to-better-search-engine-rankings.html

Seven Sizzling Site Tools for Every Webmaster
By: Website Magazine - 5.2007
http://www.websitemagazine.com/content/blogs/posts/articles/sizzling_site_tools_for_webmasters_websites.aspx

Website Navigation Essentials
By: Lain Row 2.2007
http://www.websitemagazine.com/content/blogs/posts/articles/Website_Navigation_Essentials.aspx

NMHC Powerpoint Presentation in PDF Only
By: Ted Kohnen (Stein Rogan & Associates) & Becca Wilson (Spherexx.com) 10.28.07
NMHC Website Powerpoint

*******CONTACT THE SPEAKERS*************

Ted Kohnen
Search Engine Marketing Director
Stein Rogan + Partners
212.213.1112 X6832
tkohnen@steinrogan.com
http://www.steinrogan.com/


Becca Wilson
President/CEO
Spherexx.com
866.491.7500
bwilson@spherexx.com
www.spherexx.com